Yes, it's all fiction. Categories and subgenres are basically marketing tools. We get that. But if you like a book and you're a moody reader like me, maybe you say, "Hm, I want something light and funny that will get me out of a funk. Something like Bridget Jones' Diary, but I've read it a million times, what else you got book world?" And the logical answer would be... chick-lit.
And I love chick-lit. I really do. It doesn't offend my sense of women's rights or make me feel like I'm being talked down to by the publishing world. It doesn't even make me feel like everyone thinks an unhappy single girl just needs a man to take care of her.
Women's fiction, in my eyes, is a completely different classification of books. As is romantic comedy, though I guess that one is probably closest if we really need to lost the chick-lit moniker. I have no doubt that once the marketing teams figure out how to repackage these kinds of books so that they don't piss off overly sensitive, oops -- not going there.
I have no doubt that once the marketing folks figure out a new way to repackage these books, we'll all be okay. I can have my fun reads and they won't have to be pink (and for the record, I know of quite a few that were never released with pink covers). Until then, I'll just refer to them like the Voldemort of the publishing world -- the sub genre that shall not be named.
For some sub genre that shall not be named -ish reads, try:
Erin Duffy's Bond Girl
And I hear the new Sophie Kinsella is pretty good (hope Ellie doesn't mind my link)
Here are a few articles to chew over: